The first experiment was curiosity. I had been watching AI coding tools improve and wanted to know: could I design directly in the browser, skipping the Figma handoff entirely?
The answer was yes — but not by replacing design thinking. By compressing the loop between thinking and seeing. When the output of a design decision is working code rather than a picture of working code, feedback arrives faster and costs less to act on.
“Designing in code removed the last mile between what Prakash designs and what we ship. The review is now about logic, not pixels.”
— ASHUTOSH, CTO, ON THE DESIGN TEAM'S OUTPUTThe engineering team stopped spending review cycles correcting spacing, font weights, and hover states. Those were now correct by definition — the designer had set them, in code, before the build started.
What changed wasn't just speed. It was the nature of the conversation. Engineers could focus on architecture, data, and performance. Designers could focus on interaction and information. The handoff became a collaboration.